Modern media plays a significant role in shaping public perceptions, and the inclusion of breathalysers in film and TV is no exception. From gripping dramas to light-hearted comedies, media portrayals of the advantages of breathalysers are helping to normalise their use and highlight their importance in promoting road safety.

Depicting Breathalyser Benefits on Screen

Film and TV have increasingly shown how breathalysers can help prevent drink-driving and save lives. These portrayals are often integrated into storylines that stress the consequences of irresponsible behaviour while also highlighting how simple tools like breathalysers promote safer choices.

For example, police procedurals often feature roadside breathalyser tests as a key moment in detecting wrongdoing. These depictions reinforce the idea of breathalysers as essential to law enforcement. On the other hand, character-driven dramas sometimes showcase individuals using personal breathalysers to determine whether they are fit to drive, subtly promoting responsibility and personal accountability.

Even in lighter entertainment, such as sitcoms, humorous scenes involving breathalysers can plant the seed for viewers to consider their practicality in everyday life. These moments may not deliver a direct safety message, but they increase awareness and normalise the presence of such devices.

Highlighting the Advantages of Breathalysers

The media’s inclusion of breathalysers doesn’t just tell stories; it educates audiences about their benefits. By presenting scenarios where breathalysers prevent potential accidents, films and TV shows help audiences understand their value. For instance:

• Raising Awareness: Characters visibly using a personal breathalyser before driving demonstrate how easy it is to check one’s fitness.
• Demonstrating Practicality: Media often highlights how compact and user-friendly breathalysers have become, dispelling misconceptions that they are cumbersome or intimidating to use.
• Encouraging Conversations: Depictions of these devices create opportunities for individuals and communities to discuss their importance openly.

These portrayals remind viewers that small preventive actions can make a big difference when it comes to road safety.

Changing Norms Through Representation

Consistent and positive representation of breathalysers in media contributes to a shift in societal norms around their usage. When audiences see characters treating breathalysers as a casual yet vital part of their routines, it encourages real-life individuals to do the same. This is particularly significant for younger viewers, who may adopt these tools as they grow older and develop their own habits.

The Future of Media Influence

The more stories include breathalysers in positive and practical contexts, the stronger their influence on public awareness will be. Media creators have a unique opportunity to highlight not only the breathalyser benefits but also the importance of taking personal responsibility for safety.

By leveraging the power of storytelling, the media can ensure that these devices are not just tools for emergencies or law enforcement but helpful, everyday items that play a critical role in reducing harm.

Sources

• How Live-Streaming Influencers Are Incorporating Breathalysers Into Awareness Campaigns
• Behind the Scenes at Policelot: The Wakefield Company Supplying Shows Including The Responder, Happy Valley, and Emmerdale